The purpose of the Customer Advocate is to be the voice for customers within AMP and ensure that fair decision-making is at the centre of our products, systems, and processes. We are here to make sure we understand our customers and we always do the right thing.

What does the AMP Customer Advocate do?

Our Customer Advocate’s role is advocacy; which is about being an impartial champion for our customers and ensuring our customers remain at the centre of everything we do. It is also about helping AMP apply its Fairness Principles to all decisions that are made, to make sure we are acting with integrity and honesty.

The Customer Advocate also works collaboratively with the business to provide support with complex customer matters, including ones involving vulnerability, inclusivity and accessibility challenges.

The Customer Advocate works together with the business to identify insights and opportunities for improving our customer experience by conducting thematic reviews on key customer focus areas. We use data and perspectives - both internally and from the community, to drive improvement in the way AMP operates.


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What you need to know

Before deciding what’s right for you, it’s important to consider your particular circumstances and read the relevant Product Disclosure Statement, Target Market Determination or Terms and Conditions available from AMP at or by calling 131 267.

Any advice and information provided is general in nature, hasn’t taken your circumstances into account, and is provided by AWM Services Pty Ltd ABN 15 139 353 496 (AWM Services), which is part of the AMP group (AMP). Read our Financial Services Guide for information about our services, including the fees and other benefits that AMP companies and their representatives may receive in relation to products and services provided to you. All information on this website is subject to change without notice.