AMP appoints Harry Georges as the Head of National Sales for North 

    AMP is pleased to announce that Harry Georges has been appointed as Head of National Sales for North, reporting to Lisa Sorgini, General Manager of Wealth Distribution.

    17 July 2025

    AMP is pleased to announce that Harry Georges has been appointed as Head of National Sales for North, reporting to Lisa Sorgini, General Manager of Wealth Distribution.

     

    North is the leading platform for super and retirement in Australia, helping advisers and their clients prepare for and live well in retirement.

    Harry brings over 20 years of experience across advice, insurance, and platform distribution — and a deep understanding of what matters most to advice practices. 

    Having led national and state-based sales teams at organisations including iptiQ/Swiss Re, MLC, NEOS and AMP, Harry has consistently helped advisers grow their businesses through a clear focus on strategy, service, and sustainable outcomes.

    With a strong belief in data-led decision making and long-term partnerships, Harry is passionate about helping advisers navigate change and unlock growth. He understands the challenges advice businesses face and is committed to ensuring North continues to evolve to support advisers and
    clients.

     

    Harry Georges, Head of National Sales, North, said:

    “North is one of the most trusted platforms in the market, and I’m excited to be returning to AMP at such a pivotal time. 

    “Advisers are at the heart of what we do, and I’m looking forward to working closely with our distribution partners to help them grow, deliver great client outcomes, and realise the full potential of the North platform.” 

     

    Edwina Maloney, Group Executive, Platforms at AMP, said:

    “We’re delighted to welcome Harry to North at such an exciting time for the business, reflecting our ongoing commitment to innovation and delivering exceptional value to advisers across the country as we continue to drive this next phase of growth.

    “Harry’s leadership, deep industry knowledge and proven ability to build strong relationships will be invaluable as we build our bench strength and continue to expand our support for advisers and helping more Australians invest in their future with confidence. 

    “With his impressive experience in sales leadership and distribution, Harry has been instrumental in driving revenue growth and sales across both intermediary and retail channels and we welcome his expertise and passion for client outcomes and business growth. 

    “Harry’s appointment reinforces North’s commitment to supporting the advice profession — with leading service, innovation that matters, and the backing of a team that’s here to help advisers’ businesses thrive.”

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