AMP enhances digital advice solution with Lifetime, investments and contributions advice

~ Digital advice is leading to an almost 13-fold increase in the number of members seeking guidance on their retirement planning, according to the latest AMP figures 

~ Over 12,000 members have engaged with AMP’s digital advice service since launch 

~ AMP’s digital advice offering now also includes education and advice around AMP’s Lifetime feature, a market-first retirement income boost for super members 

AMP has unveiled major enhancements to its digital advice solution, giving members 24/7 access to personalised investment and contribution advice, alongside Lifetime retirement projections — all available via My AMP with no extra fees.  

This latest enhancement empowers members to make confident, well-informed decisions about their superannuation. Members already received a ‘Retirement Income Score’ showing retirement readiness, and now they can also see how they can improve that score if they opt in to the industry-first AMP Super Lifetime feature.

New modules offer personal advice to select the right investment option and optimise their contributions. Members get a Statement of Advice (SOA) and access to phone-based adviser support to help them understand their options and take action. 

The move comes in response to growing demand for retirement guidance, with over 12,000 members engaging with AMP’s digital advice service since its launch on 30 January this year.

Over 14,000 Retirement Health Check journeys have been initiated since then and more than 6,700 members have completed a Retirement Health Check journey, which includes a retirement income projection, Age Pension insights, and the ability to set income goals. That is nearly a 13-fold increase in total members getting guidance on their retirement planning last year, according to the latest AMP figures¹. 

The advice journey also features the “Ways to Improve” tool, giving members the ability to explore and test different financial strategies to improve their retirement outcomes. 

^{1 Based on 525 Retirement Health Checks completed in 2024 and 6742 in 2025 (Source: AMP data, as at 4 July 2025)}

Lifetime Integration

AMP’s digital advice offering now also includes Lifetime – offering super fund members education about the new feature and a personalised projection showing how much better off they will be in retirement after opting in to it.  

All members who complete a Retirement Health Check receive a ‘Retirement Income Score’ and a SOA, outlining step by step the actions they can take to improve their score such as maximising their super now and in retirement. 

The solution is available 24/7 through My AMP via either the online portal or app, providing members with flexible access to view their super balance, switch investment options, make extra contributions, opt into Lifetime and speak to a qualified adviser.

Melinda Howes, AMP Group Executive Superannuation & Investments said: 

“At AMP, we’re passionate about giving our members greater control and financial confidence to help them retire with higher income.

“Last year, we had over 500 members complete a Retirement Health Check with us across the 12 months. That’s now grown more than tenfold since the launch of our market-first digital advice solution in January. 

“We’ve also seen more than 14,000 Retirement Health Check journeys initiated within just five months of launching which has been really exciting, and over 450 intra-fund adviser appointments completed since the start of the year. 

“Thanks to AMP’s market-first digital advice solution, our members are getting simple and high quality retirement advice for no extra fees.  

“We’re taking a market leading position in digital advice and member services, empowering more Australians to achieve the lifestyle they want in retirement. 

“Later this year, we’re planning to enhance our digital advice solution to include personal advice about insurance, transition-to-retirement and innovative retirement strategies.  

“Our members can access high quality advice for no extra fees, and a human adviser is just a click of button away if they need some extra guidance.”