The advice landscape has changed over the years with more demands on practices and advisers. In the face of that change, AMP Advice has evolved to meet the needs of today’s complex Advice businesses. We pride ourselves on offering our network of practices the strength and safety of a big institution, combined with the partnership and approachability of a smaller business.


Partner with us

We offer expert, personal and forward-thinking support and experience to help you:

Deliver best-in-class advice experiences for your clients.

Achieve your business ambition, whatever that may be.

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Licensing solutions

AMP Advice offers both licensed and self-licensed support to suit your practice needs. Whether you’re looking to grow or evolve your business by partnering with the right licensee or you’re a self-licensed business (or considering becoming one) seeking assistance with your Australian Financial Services Licence (AFSL)  or Australian Credit Licence (ACL) obligations, we offer a range of solutions to suit your practice requirements.



Are you looking to grow or evolve your business by  partnering with the right licensee?



Are you a self-licensed business (or considering becoming one) needing help with your AFSL or ACL obligations?​



We help you deliver best-in-class advice experiences

Our scale and experience has enabled us to create and deliver services across five service pillars to support your advice. The services are delivered by experts to help you drive more efficiency in your business and provide more value to your clients.

Five pillars of support

​We offer services to bolster your advice across five pillars of support.

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Supporting your business ambition

We take great pride in investing in our practice management support capability. We partner with you to help create clarity around your business ambition.​ Whether you want to 'spark' your growth, improve business efficiency or are unsure where to start to get your practice on track, the Spark practice management framework can help.



Talk to us today

We will help you understand how to turn your practice into an exceptional advice business.

Recent news

Get a sense of what it's like to have an advice powerhouse on your side.

AMP releases Digital Advice Market Scan

AMP has today released its Digital Financial Advice Market Scan, a report examining the current digital advice landscape in Australia.

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AMP Advice strengthens licensee offer by partnering with FinTech Frollo

AMP has partnered with Frollo to provide financial advisers, mortgage brokers and their clients with access to Frollo’s Open Banking technology and money management app.

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Quality of Advice Review Final Report

AMP's Director of Advice Matt Lawler comments on the release of the Quality of Advice Review Final Report.

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Important information

Information provided by AWM Services Pty Ltd ABN 15 139 353 496, AFSL No. 366121 (AWM Services), part of the AMP Group and is general information about the services provided by AMP Advice. This website does not contain any financial advice or make any recommendations about a financial product or service being right for you or your client. It does not take into account your or your client's objectives, needs or circumstances. Any decision you make to purchase our services or any other decision regarding your or your client’s financial matters should be based on full consideration of our applicable Terms and Conditions, and the detailed service descriptions in those Terms and Conditions. In addition, you should independently consider whether the services of any third party are appropriate for you. Any service supplied by a third party is subject to the terms and conditions of that third party. AWM Services, AMP Advice and any member of the AMP Group (collectively “we”), are not responsible for any agreements, maintenance, delivery or satisfaction of any transactions undertaken with a third-party provider. We are not responsible and are not liable for any loss,damage or injury suffered by you or your client as a result of the conduct of the third party. AMP Advice is a trademark registered to AMP Limited ABN 49 079 354 519 519, part of the AMP Group. AMP Advice refers to Charter Financial Services Limited (Charter) ABN 35 002 976 294 AFSL 234 655, AMP Financial Planning Pty Limited (AMPFP) ABN 89 051 208 327AFSL 232 706 and Hillross Financial Services Limited (Hilross) ABN 77 003 323 055 AFSL 232 705, part of the AMP Group.  The information provided on this page is believed to be accurate and reliable as at, 8 June 2023.