Amplify 2018 has launched for Partners, Sponsors, Employees and our B2B customers.

Now an annual event, AMP’s Amplify innovation and ideas program is Australia’s leading business and innovation platform for exploring technology, thought leadership and customer experience with some of the world’s boldest thinkers.

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To see what Amplify 2018 has in store – program coming soon.

Click here for the full programme.

During 2017, Amplify engaged a world-wide audience…

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Live stream


Thought Leaders


Companies attended


Keynote Sessions


In June 2017, Amplify brought 42 of the world's boldest thinkers to AMP offices in Melbourne, Sydney, and Auckland to explore ‘the edge of the possible’ across emerging global trends.

Amplify’s keynote talks, breakfast sessions and ideation workshops covered themes that included innovation, customer experience, technology, exponential health, artificial intelligence and robotics, with our Sydney program also including a PhD pitch night, emerging technology showcase, Vivid Installation, and health and wellness activities. Check out the overview of our 2017 event below, or watch one of our great Amplify 2017 talks here.

Amplify Melbourne

Thursday 1 – Friday 2 June 2017

Amplify 2017 kicked off at AMP’s Collins Street, Melbourne, office, Thursday 1 June and Friday 2 June, with two days of talks, ideation and inspiration.

Full Program

Amplify Sydney

Monday 5 – Wednesday 7 June 2017

Amplify returned to AMP’s historic Circular Quay building between Monday 5 June and Wednesday 7 June for three days of talks, workshops and learnings.

Full Program

Amplify Ignite PhD Pitch Night

AMP's Amplify Ignite competition was held at Sydney's The Basement on Tuesday 6 June 2017, sponsored by MinterEllison, with Russel Howcroft, Chief Creative Officer, PwC as MC.

The event saw 20 of the brightest young minds from across Australia sharing their research in front of a live audience, with just 150 seconds on the clock.

Watch our highlights reel from Amplify Ignite 2017.

Amplify ‘Push It’ Innovation Showcase

During Amplify, AMP and Amplify sponsor teams demonstrated five new technology prototypes to address AMP’s business and customer challenges, evolved through AMP’s monthly hackathon, ‘Push it.’

Facilitated by Amplify, several of these prototypes are already helping to inform AMP’s technology roadmap.

Tidal – a collaboration between Amplify and AMP Capital
for Vivid Sydney

Highlighting AMP Capital's Quay Quarter project, Amplify’s Tidal inspired more than a million visitors to Sydney’s Vivid Festival in 2017. A fully immersive experience of sound and light, Tidal charted Sydney’s evolution from before First Contact to the present day, creating a narrative that weaved above Loftus Lane, and captured the tides of change that have transformed Australia’s harbour city.

Watch the video

Amplify’s health and wellbeing program

Sydney’s three-day Amplify schedule included a health and wellness program, featuring Vivid-lit yoga with live DJ, African Drumming in the AMP gym, and an early morning run with our CEO.

Watch the video from our Running with the CEO event.

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