Introduction to AMP's social responsibility

AMP's purpose is 'to help people manage their financial well-being so they can enjoy the future they want'.

This is what we do as a business, but it is also, in itself, an important social responsibility.

By delivering on our business purpose we can make a real difference to the lives of Australians and New Zealanders.

When it comes to broader issues of social responsibility, our approach is to identify and act on those issues that are close to our core business and where we believe we can make a discernible impact.

For example, we work hard to help make Australia and New Zealand's retirement income systems more effective, and to improve the quality of financial advice available to people in Australia and New Zealand.

We continue to invest directly in the community through the AMP Foundation, which has a special focus on youth employment, and through community-focused sponsorship programs.

Through AMP Capital Investors, we use our influence as a major investor to improve corporate governance standards across the business sector.

And as a purchaser of goods and services to run our business, we are becoming more efficient in using resources, which helps us reduce our impact on the environment.

Of course, acting in a responsible and ethical way makes good business sense too.

We need to run AMP so it is sustainable in the long term. This is why we are concentrating on running AMP better than it has ever been run before.